Designing a Successful Website

Creating a website can be both a highly rewarding and challenging experience. Here are some suggestions to keep in mind when designing your website, writing your content, and testing the final product.

Design of the Website

1. Design a practical user interface. Direct your visitors by creating simple menus so they can find what they are looking for without difficulty.

2. Focus your visitors’ attention by using design elements and images to guide their eyes to specific parts of the website.

3. Keep it simple. Avoid overcrowding with advertisements and more than 3 font types or sizes. Keep in mind that your visitors are usually there looking for specific information not for the fancy design of your site.

Content Writing

1. Get to the point with effective writing. Use professional business language and short, concise phrases.

2. Value your visitors’ time and patience. Don’t require your guests to fill out long forms in order to try out a feature. Keep forms simple and only require the information that is really necessary. Most people are unlikely to give personal information in order to try a product.

3. Make your pages self-explanatory. A novice computer user should be able to navigate your site easily. Avoid asking a lot of questions and making your visitors think what the purpose of your site is. Your site’s objective should be clearly defined.

Testing your Website

1. When testing a site use a fresh perspective. Ask someone else to browse the site pretending to be a new user or better still invite a computer novice to try out your site. Be sure to test your site often and from a range of perspectives. Make adjustments whenever necessary.

If you have limited or no website design experience you should consider hiring a Suffolk Website Design company or your local website designer to create your website.